“Lion Brand Textiles
good fabric – clear colors -various colors
the colors are guaranteed not to fade
Ladies should wear textiles by
Lion Brand
sold everywhere”
This is from 1939, which is right when Prime Minister Phibun Songkhram started to issue his “cultural edicts” (rathaniyom) to “modernize” the Thai. Some of those edicts pertained to clothing, and it is clear from pictures that during WW II and certainly afterwards many women wore Western-style skirts. I can’t remember if Phibun ordered women to wear skirts. I don’t think so. In any case, customs changed, so whether people realized it or not at the time, advertisements like this for the textiles which were used for women’s lower garments were soon to disappear.
This Post Has One Comment
This entry received 264 hits the day I posted it!! The hits came from some web site which shows blogs that have just been updated. Whoever would have guessed that “Thai Textile Advertisement” would be so attractive to people?!!